KFC Middle East taps blockchain to create trust in advertising
The blockchain pilot program is expected to increase the visibility and market penetration of the company while reducing media saturation.
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Facebook sues developer behind ‘cloaked’ digital currency, COVID-19 scams
A software developer created an app that allowed companies to circumvent Facebook’s controls against deceptive ads.
Blockchain tapped to combat ad fraud
Singapore’s marketing firm Aqilliz has launched the world’s first blockchain-powered digital out-of-home advertising campaign for food delivery giant foodpanda
McDonald’s, Nestlé join new blockchain advertising platform
McDonald’s, Nestlé and Virgin Media have now signed up to a new blockchain initiative that coud be used in digital ads supply chain.
PepsiCo improves ad efficiency by nearly 30% using blockchain program
The food and beverage giant partnered with MindShare media agency in the program and saw a 28% improvement.