McDonald’s, Nestlé join new blockchain advertising platform
McDonald’s, Nestlé and Virgin Media have now signed up to a new blockchain initiative that coud be used in digital ads supply chain.
McDonald’s, Nestlé and Virgin Media have now signed up to a new blockchain initiative that coud be used in digital ads supply chain.
The food and beverage giant partnered with MindShare media agency in the program and saw a 28% improvement.