Advertising
KFC Middle East taps blockchain to create trust in advertising
The blockchain pilot program is expected to increase the visibility and market penetration of the company while reducing media saturation.
Facebook sues developer behind ‘cloaked’ digital currency, COVID-19 scams
A software developer created an app that allowed companies to circumvent Facebook’s controls against deceptive ads.
Blockchain tapped to combat ad fraud
Singapore’s marketing firm Aqilliz has launched the world’s first blockchain-powered digital out-of-home advertising campaign for food delivery giant foodpanda
McDonald’s, Nestlé join new blockchain advertising platform
McDonald's, Nestlé join new blockchain advertising platform
PepsiCo improves ad efficiency by nearly 30% using blockchain program
PepsiCo improves ad efficiency by nearly 30% using blockchain program
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