Advertising

KFC Middle East taps blockchain to create trust in advertising
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10 May, 2020

KFC Middle East taps blockchain to create trust in advertising

The blockchain pilot program is expected to increase the visibility and market penetration of the company while reducing media saturation.
Facebook sues developer behind ‘cloaked’ digital currency, COVID-19 scams
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13 April, 2020

Facebook sues developer behind ‘cloaked’ digital currency, COVID-19 scams

A software developer created an app that allowed companies to circumvent Facebook’s controls against deceptive ads.
Blockchain tapped to combat ad fraud
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11 March, 2020

Blockchain tapped to combat ad fraud

Singapore’s marketing firm Aqilliz has launched the world’s first blockchain-powered digital out-of-home advertising campaign for food delivery giant foodpanda
McDonald’s, Nestlé join new blockchain advertising platform
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18 July, 2019

McDonald’s, Nestlé join new blockchain advertising platform

McDonald's, Nestlé join new blockchain advertising platform
PepsiCo improves ad efficiency by nearly 30% using blockchain program
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7 May, 2019

PepsiCo improves ad efficiency by nearly 30% using blockchain program

PepsiCo improves ad efficiency by nearly 30% using blockchain program