Kyle Mark Alan Zink is a goddamn mensch Exhaustion gave to leaving my iPhone fully gassed, volume and all, bedside. In dead, early morning silence a notice chime pierced. Sound rattled tooth fillings, doubling down after a few Mississippi of not tapping screen notifications soon enough. The second zing refused to leave me peace. Kyle Mark Alan Zink The name Kyle appeared in a cloud of artificial light. Kyle? Oh, Kyle! As in the head of marketing for Robinhood. As in the smartphone application racking up billions in valuation as it embraced loss leader, free, cryptocurrency trading, including Bitcoin Cash (BCH). As in a meeting we\u2019re set to have later that early afternoon to discuss his company\u2019s cross promotion with Lionsgate at ComicCon in San Diego (CCSD). As in why is this dude hitting me up after one o\u2019clock in the morning! Use mensch glibly, and few who grasp its true import will believe your personality assessment ever again. Kyle Mark Alan Zink is a goddamn mensch. After a serious car accident that night, he landed in an emergency room until the wee hours. While he waited to discover the extent of his upper body trauma, or worse, Mr. Zink thought enough of our scheduled rendezvous to let me know he wouldn\u2019t be joining. I\u2019d love to suggest his action a kind of minimum professional standard, but please. Guys like Mr. Zink have a motor difficult for most outside the crypto space to fully grasp. These folks do not stop. Crypto doesn\u2019t sleep. Decentralized currencies, borderless, mean something is always happening. It\u2019s even changing our notions of time. Crypto-centric professionals live in decentralized time. The more successful in the ecosystem navigate this new reality better than everyone else. Comic Con intersects with decentralized tech As a young, hungry company Robinhood relies on platforms like ComicCon for a chance at penetrating markets flush with disposable cash. Mom is there. College students are there. Just those two demographics alone constitute a sizeable share of the US modern economy, present and future. ComicCon too, for all its notoriety, is keen to support nascent, related industries. Though in recent years they\u2019ve for sure been Bitcoin friendly in particular, supportive of altcoin projects in general, 2018\u2019s needle moved purposefully toward blockchain. Coins and tokens are struggling to find adoption and use cases. Stigmas of terrorism, shady drug deals, not to mention full on scams, snatch a disproportionate amount of headlines. Distributed ledger technology undergirding decentralized digital assets is a cleaner play. Future Tech Live!, positioned pride of place above the digital fold at event #4 on CCSD\u2019s continually updated blog, signaled an arrival of sorts for terribly unsexy and rather old audit log tech, blockchains. Event #4 would kickoff away from throngs of costumes, off campus. Each of the preceding two years Future Tech Live! was known as the VR Lounge. While it maintained its virtual reality, augmented reality, mediated reality, artificial intelligence, and robotics street cred, crypto mission creep was clearly evident. Beyond new branding, the CCSD blog post announced \u201cInternet of Things (IOT), Blockchain\/Cryptocurrency, Sustainable and Emerging Tech\u201d this year among its usual fare. What amount to databases, linked together publically, algorithmically written in mathematical precision as immutable, have been given new life through variations on a theme. Cannuck Joseph Lubin, now billionaire Cannuck to you, pal, has been toying with permutations of Ethereum (ETH), the world\u2019s second most popular cryptocurrency by market capitalization, and arguably the most recognizable blockchain, since co-founding the project with some half dozen others four years ago. An original, transmedia cyberpunk franchise, utilizating the Ethereum blockchain and user-generated content to create collaborative, fan curated lore As partly imagined by skeletal wunderkind Vitalik Buterin, Ethereum\u2019s public face, ETH can be a catchall chain, issuing proprietary tokens (ERC20s), smart contracts, etc. Mr. Lubin\u2019s latest exploration of immutable ETH smart contracts is his Brooklyn hipster company, ConsenSys. A mere three years after its founding, the scrappy company has metastasized to over 900 employees, focusing on software governance as a means to devolve legacy tech hierarchies. Blockchain as a means of empowerment might not be immediately obvious. It certainly wasn\u2019t to me as I made my way through scores of eager Con attendees to a media set aside space in the historic Gaslamp District\u2019s Omni Hotel Ballroom and Gallery. Facing west toward the convention center proper, moated by trolley tracks, I was able to catbird between offsite ongoings inside the Omni and the greater spectacle clearly visible outside through giant glass windows. Brooklyn central casting sent me two bearded, youngish gentlemen, introducing themselves as The Apollo Brothers, Anthony and Frank. Affable, easy smiles and firm handshakes around, they explained conventioneering on behalf a ConsenSys project, Cellarius. Prompted to explain Cellarius, Anthony Apollo bent slightly for no particular reason other than to bodily punctuate back-of-the-envelope pitch language. He dipped as if petitioning at the Wailing Wall, reciting how Cellarius is \u201can original, transmedia cyberpunk franchise, utilizating the Ethereum blockchain and user-generated content to create collaborative, fan curated lore.\u201d His words clinked together, and so I silently turned to Frank Apollo, making the international facial gesture for what the actual fuck. \u201cWhat he said,\u201d forced its way stoically to me. https:\/\/youtu.be\/JZSsud-hyXg Consumers to collaborators I changed the subject, asking how long they were in town. Chatting them up, we talked craft beer because evidently Brooklyn\u2019s central casting bureau also sent along a script. Luckily, San Diego is a Mecca for such imbibing, and that was enough to loosen them for an interview. Should I have gotten another corporate come-on, I privately vowed to tackle one of them and violently shave him. Thankfully, we fell in love enough to get profound, and quick. Myths of yore, Frank Apollo insists, were collaborative. As years wore on, more people adding to it organically made one thing, a singular myth with layers of arc. He emphasizes Cellarius is \u201ctrying to turn fans from just being consumers (a mark of being a fan is that you buy things from a franchise) to being collaborators in the franchise.\u201d Cellarius, then, isn\u2019t so much a tech startup, but more a fictional, futuristic world. In ConsenSys speak, it\u2019s a Spoke: a quasi independent media subsidiary. At present, they\u2019ve devised an animated trailer, featuring a racially amorphous female protagonist with Kardashian lower proportions. Viewers find themselves in the middle of an epic battle between something akin to AI having become powerful enough to rule, and human remnants are in full rebellion under her big booty leadership. They fully expect users to create her backstory (and, man, does she ever have back). To me that seems dangerous, too trusting. For The Apollo Brothers it\u2019s the entire point. Anyone can contribute and add to the lore. Cellarius has set the scene, and now it is up to readers. Some might be more interested in transhumanism aspects, others the dystopian consequences of losing fiat and fully embracing cryptocurrencies. Still more would appreciate character development. It\u2019s meant to be endless. Crazy meta They get crazy meta, using blockchain to tell the story while featuring blockchain in major causal events. Anthony Apollo sheepishly explains the Ethereum blockchain is best suited in this instance, as recent history has shown other projects, he wouldn\u2019t name, to have failed in the immutability aspect so central to epic, collaborative storytelling. If a less reliable ledger is used, characters can vanish, entire plotlines erased. \u201cIf someone pushes us out,\u201d Anthony Apollo gestures to Frank, \u201cit doesn\u2019t really matter.\u201d Ethereum\u2019s theoretical immutability allows evidence for what came before, and so \u201cthat content is going to live on in perpetuity with or without us.\u201d Apollo Bros. He continues, offering a hope of blockchain stories such as Cellarius broadening beyond Brooklyn vegans settled on ways familiar to those in the United States. \u201cNo one has done cyberpunk Jakarta,\u201d he lists, \u201cno one has really done a story about what Sao Paulo looks like in 2070. We really hope the decentralization of this technology, and of this story, helps garner content from all around the world. We\u2019ve already sourced content from six different continents.\u201d Begging off, I return to the Omni days later, only this time I am hedging. Though Robinhood's marketing executive Dear Ed\u2019d me from hospital earlier that morning, I responded by insisting I would still make it to our arranged meeting place and time should a surrogate be available. My hope was to get more information about cross promoting a new crypto trading app with a major motion picture of the same name, but two words, Robin Hood. Arriving well ahead, I perched myself comfortably in the lobby, the entrance directly over my left shoulder. In walk two locals, serendipitously speaking aloud about having won $50 and $500 in cryptocurrency from Robinhood. I invite myself into to their conversation, asking they retell me just how it all came about. Mysterious van, they detail. Sacks or burlap bags held by a monkish looking fellow who jumps out and onto the street. Aqua Jesus The scene is very ComicCon, the couple laugh, so no one bats an eye. They thumb through Robinhood\u2019s app for clues, and answer to the monk\u2019s satisfaction, allowing them to choose a hidden prize. I quickly follow up, asking what cryptocurrency they won. He answers, lifting eyeglasses to get a better phone read. \u201cCrypto,\u201d he nods, \u201cwe got crypto coins.\u201d I stop there, and thank them. I still don\u2019t know if the promotion was a bust, but poor Mr. Zink never showed (days later, he thanked me for my flexibility, explaining he was sore but fine). Noting the time, gathering my things, I made my way to Lyft. Sudden crushes of screaming Con attendees whooshed almost through me, spilling into the lobby, phones raised. You\u2019ll excuse my blasphemy, but with all the excitement it was difficult to make out exactly what was being shouted over and over. When I caught sight of him, a certain 2,018 year old Palestinian messianic prophet came to mind. It didn\u2019t help that his first name, Jason, can be heard Jesus if one is tired. He also looks very much the part real life. Conforming, I participated, shuttering a baker\u2019s dozen shots from the iPhone that started this whole mess. Turns out it was Jason Momoa, barrel chested, beefier Russell Brandish star of the forthcoming Aquaman movie. I know this because debriefing my wife of the day\u2019s events, she grabbed the phone at retelling this story\u2019s climax, and scrolled professionally as only she can. \u201cOh my god!\u201d she gasped, \u201cyou were this close to Jason! What a waste!\u201d Indeed.