The revisions are the first overhaul to the rules since late 2018, when it loosened restrictions around advertising from previously stricter measures.
The ASA flagged Coinfloor’s phrase “there is no point in keeping your money in the bank” as objectionable, despite a small-print disclaimer at the foot of the ad.
The tech giants are facing a possible $300 billion class-action lawsuit over their decision to ban digital currency ads.
Unilever found no leakage in its media investments made with blockchain, helping the packaged goods giant save money in ad reconciliation.
Decenter, a smart contract security audit startup based in Belgrade, said it had noticed a “hard stop” on ads containing references to “Ethereum,” including for terms such as “Ethereum security audits.”
Blockchain4Media, a company that validates digital advertisements, has partnered with software consortium R3 to fight digital ad fraud.
Toyota has partnered with blockchain ad analytics firm Lucidity and ad agency Saatchi & Saatchi to track the performance of online ads.
Google has unbanned on cryptocurrency ads on its platform, with a view to working more closely with regulated institutions in the United States and Japan.
Bing, a Microsoft powered search engine, announced its intention to ban cryptocurrency-related advertisements on its platform by July.
Martin Lewis is suing Facebook in the UK High Court for defamation, claiming the social media network published well over 50 fake advertisements that used Lewis's image to promote a fake product or investment scams.