The updated policy, which was first outlined in June, allows advertisers to market their digital currency services to audiences in the United States, provided they meet specific requirements.
In an update to its policies, the social media platform prohibited branded content relating to financial services such as digital currencies, foreign exchange, forex trading, and investment services.
The revisions are the first overhaul to the rules since late 2018, when it loosened restrictions around advertising from previously stricter measures.
The ASA flagged Coinfloor’s phrase “there is no point in keeping your money in the bank” as objectionable, despite a small-print disclaimer at the foot of the ad.
The tech giants are facing a possible $300 billion class-action lawsuit over their decision to ban digital currency ads.
Unilever found no leakage in its media investments made with blockchain, helping the packaged goods giant save money in ad reconciliation.
Decenter, a smart contract security audit startup based in Belgrade, said it had noticed a “hard stop” on ads containing references to “Ethereum,” including for terms such as “Ethereum security audits.”
Blockchain4Media, a company that validates digital advertisements, has partnered with software consortium R3 to fight digital ad fraud.
Toyota has partnered with blockchain ad analytics firm Lucidity and ad agency Saatchi & Saatchi to track the performance of online ads.
Google has unbanned on cryptocurrency ads on its platform, with a view to working more closely with regulated institutions in the United States and Japan.