The unit will be headed by Tencent Games Global's Chief Technology Officer Li Shen and will be part of the conglomerate's Interactive Entertainment business group.
In a statement, WeChat said that official verified accounts could display digital collectibles, but secondary sales are banned due to their speculative nature.
The money is flowing into the metaverse, with the emerging sector receiving over $1.5 billion, most of it in the last quarter of the year, according to reports.
Bitcoin Association teamed up with SatoPlay to host the event which sought to equip developers with the insight and tools they need to build on the Bitcoin blockchain.
The People’s Bank of China has already met with the Beijing company to discuss proposals to trial digital yuan across its platform.
The Industry Blockchain League will draw on companies, government agencies and other organizations from across industry sectors.
WeChat owner Tencent is to invest $70 billion in emerging technologies such as blockchain and cloud computing as it seeks to bounce back from COVID-19 slowdown.
Tencent has launched its blockchain accelerator program, accepting applications from early-stage startups or big firms that have shifted to blockchain
The central government committee is to be made up of some 71 members, including senior executives from Tencent and Baidu.
Baidu has launched Xuperchain, a blockchain platform that seeks to make the development and deployment of blockchain projects in Asia fast and cost-effective.
ByteDance, the company that owns social media platform TikTok has partnered with a state-sponsored media firm on a blockchain and artificial intelligence venture.