Latest Apple News

Apple Store
Tech 8 April 2024

Apple teases new AI model that surpasses ChatGPT

Apple's ReaLM boasts proficiency in understanding complex on-screen user commands and fosters natural conversation with users, allowing it to outclass older AI models like ChatGPT.

Data image concept
Editorial 19 January 2024

Help yourself to my data—I don’t want it!

Silicon Valley giants create models that keep them at the competitive edge, even using users' data for ads, but is this enough to present them as bad guys as what fledgling firms make them out to be?

a hand pointing on 'ai' illustration
Business 28 December 2023

Apple eyes media deals for AI development

With its eyes set on winning the artificial intelligence race, Apple is looking to collaborate with prominent media outlets in its generative AI development, but news execs weren't too thrilled with this idea.