John DeMarr, founder of B2G and StartOptions, paid actor Steven Seagal to promote that investing in his tokens would yield an 8,000% return on investment.
Seagal promoted the ICO of Bitcoiin2Gen without disclosing he was getting $1 million for his troubles. The actor agreed to pay $330,000 in fines but relocated to Russia.
Krstijan Krstic founded Start Options and Bitcoiin2Gen, or B2G, in 2017 and reportedly induced U.S. investors into the scam, authorities said.
Kristijan Krstic and John DeMarr also allegedly operated and promoted Start Options as a digital asset mining and trading platform with “the largest Bitcoin exchange in euro volume and liquidity.”
Seagal had accepted $250,000 in cash and $750,000 equivalent in B2G tokens for promoting the Bitcoiin2Gen ICO.