Johan Cruyff Institute & Zetly webinar series: Introduction to Web3 and Blockchain basics

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This post is a guest contribution by Zetly All in One Sport Fan Engagement NFT Platform, in collaboration with Johan Cruyff Institute and BSV blockchain. Check out the webinar schedule overview at Johan Cruyff Institute website.

In today’s rapidly evolving technological landscape, concepts such as Web3 and blockchain technology are becoming increasingly prevalent and influential. In this article, we will discuss the evolution from Web2 to Web3, delve into the intricacies of blockchain technology, and explore why it is poised to become the future of the football industry.

Introduction

With the dynamic development of technology, the Internet has become an integral part of our lives. However, the challenges and limitations of Web2 have prompted the search for
new solutions. The result was the concept of Web3, which aims to create a more decentralized, secure, and user-friendly Internet. One of the cornerstones of Web3 is blockchain technology, which is revolutionizing various sectors, including the football industry.

Understanding Web3: Evolution from Web2 to Web3

Web2, also known as the social Internet, was characterized by the centralization of power in the hands of large platforms such as Facebook and Twitter. Users were dependent on these companies, leading to privacy restrictions, censorship, and a lack of full control over their data.

Web3: Decentralization and Autonomy

Web3 aims to decentralize the Internet and give users more control over their data. Using blockchain technology, Web3 offers greater autonomy by removing intermediaries and creating an environment based on the principles of transparency, security, and privacy.

Explaining blockchain technology and its fundamental concepts

A blockchain is a distributed database of interconnected blocks. Each block contains cryptographically secured data, and the entire network is decentralized, meaning there is no single point of failure.

Key Concepts: Decentralization, Consensus, Cryptography

1. Decentralization: The absence of a central authority makes the network more resilient and decentralized, contributing to greater reliability.
2. Consensus: Consensus mechanisms, such as Proof of Work or Proof of Stake, enable agreement within the network without the need to trust any single participant.
3. Cryptography: The use of cryptography ensures transaction and data security, which is critical for blockchain to function.

Blockchain technology holds transformative potential for various sectors, and the football industry is no exception.

Transparent transfers and contracts

Blockchain can bring transparency and security to the football transfer process. Smart contracts based on blockchain can automate and secure contract terms, eliminating potential controversies and disputes.

Secure data storage and rights management

Blockchain enables secure data storage and management of player information, giving players greater control over their personal data. It also facilitates strict compliance with copyright laws and the management of media rights revenues.

Increased fan engagement

By using blockchain-based tokens, football clubs can create innovative loyalty programs, offering fans unique benefits such as access to exclusive content or voting on key club decisions.

Conclusion

The launch of Web3 and the advancement of blockchain technology open up new perspectives for the future of the Internet and various industries, including the football industry. The decentralized, secure, and transparent solutions offered by Web3 have the potential to revolutionize not only the way we use the Internet but also the way the world of sports operates, benefiting players, clubs, and fans alike. The future of football could be shaped by the innovative use of blockchain technology.

The webinar series can be viewed on the Johan Cruyff Institute’s YouTube channel. Watch the series’ first episode here.

Register to join the webinar series at the Johan Cruyff Institute.

Want to learn more about the fundamentals of blockchain technology? Check out the BSV Blockchain Resources page where you can download useful ebooks—from unleashing the value of extreme scale data to understanding the potential of the Metaverse, among the many topics—for free.

Watch: What can organizations do to get on the Web3 & digital identity bus?