BTC has a market capitalization of close to $1 trillion, whereas BSV is around $3 billion, or 0.3%. Many people ask why is BSV so cheap compared to BTC? Such questions are at the heart of the Efficient Market Hypothesis (EMH), a cornerstone of modern finance theory. Eugene Fama won the Nobel Prize for his work on the Efficient Market Hypothesis, arguing that \u201ca market in which prices always \u2018fully reflect\u2019 available information is called \u2018efficient.\u2019\u201d But how do we know if prices \u201c\u2018fully reflect\u2019 all available information\u201d? There are endless disputes about what the EMH actually means for asset prices, or indeed whether it\u2019s just an empty tautology (as Paul Samuelson, who won his Nobel Prize for other stuff, seemed to believe when he \u2018discovered\u2019 \u2018efficient markets\u2019 before Fama). Larry Summers calls it \u2018Ketchup economics\u2019: \u201cTwo quart bottles of ketchup invariably sell for twice as much as one quart bottles of ketchup.\u201d But how much should one quart bottle of ketchup sell-for? Who knows!? \u00af\\_(\u30c4)_\/\u00af As with ketchup, the EMH tells us little about what Bitcoin should actually be worth, but the different Bitcoins can be compared. We can ask, does one Bitcoin equal one Bitcoin? If not, why not? The table below illustrates key metrics of the three protocols of Bitcoin: BTC, BCH and BSV. Hash rate and \u2018network nodes\u2019 are essentially input costs (although the true number of \u2018nodes\u2019 in BTC is actually only around 30 block creators, as opposed to the number \u224811,600 network observers used in this data); transactions and block sizes are the outputs. Bearing in mind that Bitcoin was designed as a transaction processing system, BTC is very expensive to run and produces very little output. In contrast, BSV is very cheap to run and produces the majority of output. Source: Adapted from Coin Dance With BSV around 0.3% of the value of BTC, BSV\u2019s biggest problem appears to be that it is offering a cheap and efficient product when the market has been deceived into believing it wants a costly and inefficient product. This is not sustainable in an efficient market. So what\u2019s going on? Narrative as information warfare Pricing tradeable capital assets based on an inherently unknowable future is the unique feature of a capitalist system, and why the principal activity of capital market participants is about collecting and processing information to better understand the future potential of assets (to infer the probable current value). But in Bitcoin, there is something rather unique going on: warring narratives. Each \u2018tribe\u2019 of Bitcoin has its own narrative. Essentially, BCH is about \u2018privacy\u2019 (money laundering in technical language). BTC Core (BTC) is about artificially induced scarcity and ostensibly \u2018security\u2019 (however technically misplaced that notion is). Bitcoin Satoshi Vision (BSV) is about functionality and productivity (an enterprise blockchain for cheap micropayments, smart contracts and much more). As the Modern War Institute at West Point military academy notes, \u201cInformation warfare is, at base, a contest of narratives.\u201d Information warfare is indeed what is happening in the broad \u2018crypto\u2019 community. How does the Efficient Market Hypothesis cope with information warfare? It doesn\u2019t. Misinformation is bad for capitalism Efficient markets, hence efficient capital allocation, hence a functioning capitalism, ultimately rely on the quality of information disseminated in the marketplace. Bad information equals bad outcomes. \u2018Crypto\u2019 shares many features with historical bubble episodes, but it is the first asset class to develop in the age of social media and \u2018citizen journalism.\u2019 There is no cost to creating misinformation and FUD. There is actually a strong incentive to pay people to produce misinformation. This is especially true when a new technology emerges which is difficult for outsiders to understand, and one which is essentially unregulated. Monopoly building in this space is the product of information warfare. Part of the broader \u2018crypto\u2019 narrative is comfortable in recognising the potentially pernicious role of misinformation in the realms of state propaganda. Edward Bernays argued in \u2018Propaganda\u2019 that government PR is simply an extension of corporate PR, and is an inevitable part of maintaining \u2018order\u2019 in a democratic society. Strategic narratives are an imperative in this system, and today social media is the frontline in the geopolitical information warfare of competing narratives. It\u2019s now regarded as a key risk to the existing \u2018liberal order,\u2019 and reason enough to deploy crack troops (such as Britain\u2019s 77th Brigade) to plant approved narratives, and de-legitimize alternative narratives (whether from internal actors or foreign governments). As many people in the \u2018crypto community\u2019 are aware, the social media companies have been seconded into this process, and while likely regarding all this as obviously true, BTC folk seem very reluctant to accept that while part of their own narrative is poking fun at people for being pawns to power, they themselves are useful idiots for corporate propaganda promoting a self-serving monopoly: Bernays\u2019 \u2018invisible rulers.\u2019 CEOs of companies involved in the space are free to make what might be regarded as either mind-boggling facile, or even \u2018false and misleading,\u2019 statements on social media, without any sort of comeback from regulators. How can an honest narrative be claimed when the alleged benefits of \u2018monetary energy,\u2019 even if it is a completely idiotic meme, are promoted by a high-profile CEO? Source: Twitter Or even that Bitcoin will unite the world? Source: Twitter While these ridiculous memes are implied to come from some higher plane of understanding, it\u2019s clearly nothing more than brand promotion for their particular tribe, BTC. It is no secret that BSV has been actively suppressed, with many exchanges acting as a cartel to delist BSV as a barrier to adoption. Although serious investors might not understand this because the information is suppressed: Source: Twitter Source: Coinbase Why are they doing this? Adam Smith warned 250 years ago that \u201cPeople of the same trade seldom meet together \u2026 but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.\u201d The ostensible argument is that they don\u2019t like Craig Wright, and (at least publicly) they declare that he\u2019s not the creator of Bitcoin. This might be \u2018logical\u2019 from a hive of self-serving cyber-hornets or sock-puppets on social media, but we\u2019re dealing with supposed adults at the head of major corporations. Arguably, they want to pump a pointless \u2018scarce digital asset\u2019 (which is actually easily replicable) to help their own financial interests. More fundamentally they don\u2019t like competition from a technology which kills their lucrative legacy business models. Dubious feel-good PR gets promoted as \u2018information\u2019 and FUD against a cheaper, superior technology is promoted because it defuses the threat to existing monopolies. The narratives are promoted by credulous and often conflicted \u2018journalists\u2019 in the corporate media. Talking supply to pump demand Alongside the \u2018monetary energy\u2019 and world peace nonsense, one of the greatest PR exercises in BTC is the stock-to-flow (S2F) ratio. Seemingly any price can be justified because, er, \u2018science.\u2019 The so-called S2F model obscures the fact that demand is actually important in a demand-supply analysis (what\u2019s known as Alfred Marshall\u2019s Scissors: each blade is important). Again, the benefit of the EMH is that its value is not in absolute price predictions, but in comparing similar assets. The S2F model is seeking to compare BTC to gold and silver but ignores the fact that the stock-to-flow ratio is essentially exactly the same for all Bitcoins: BTC, BCH, and BSV. In reality, the S2F model is implicitly arguing (yet ignoring) that while the S2F ratio might be useful in selecting potential scarce monetary assets, demand is actually the key (unknowable) variable in determining prices. By extrapolating a historic trend into the future, the S2F model is also implicitly stating that\u2014unlike any other market in history apparently\u2014demand for BTC is invariant to price. Why wouldn\u2019t all the financial wealth in the whole world be \u2018invested\u2019 in a pointless digital asset? If the S2F model is alleged to make BTC look cheap, it makes BSV look like the opportunity of the century! But you won\u2019t hear that in the \u2018science.\u2019 The principal explanatory factor is clearly demand, not supply, but the point of the S2F model is to create social-media buzz to promote BTC. It may help pump the short-term \u2018demand,\u2019 but sustained demand is ultimately a product of utility, not merely the finding of more greater-fools. Regulation will eventually kill false narratives When Satoshi released the Bitcoin protocol in February 2009, he stated that, \u201cIt takes advantage of the nature of information being easy to spread but hard to stifle.\u201d Yet while it is difficult to positively stifle information, social media has made it very much easier to negatively stifle information, by burying useful and true information in an excess of irrelevant information and outright disinformation. Such information warfare has destroyed the market\u2019s ability to sensibly price assets in this space. This is not just one of the largest bubbles in history, it is a bubble which has consciously seconded the information warfare potential of unregulated global markets and social media to sustain it. Misinformation in this space is cheap to produce, lucrative, and easy to avoid accountability. Unfortunately, it is also extremely damaging to the underlying economic system. It\u2019s clear that the \u2018crypto\u2019 narrative has been developed precisely to undermine the notion of efficient markets, that prices reflect all available information. The cyber-hornets, supported by monopoly rent seekers and lazy and conflicted churnalism, continue to produce a hugely manipulative misinformation narrative to pump a bubble. Capitalism is, in large part, an information processing system, and part of the reason for regulation in financial markets is precisely because false or misleading information is extremely damaging to capital allocation and the overall economic process. This is why market manipulation, through misinformation or otherwise, is illegal. The Deficient Market Hypothesis is that information warfare ultimately kills a functioning capital allocation system, undermining the essential information processing and incentive system we call capitalism. The narrative has served BTC promoters well to date, yet recently the media focus has been on BTC losing the information war to Ethereum. But as the narrow confines of social media bubbles expand to include regulated perspectives, more discerning investors and cost-effective real-world business cases, true and useful information will eventually tell the story. Truly efficient markets will likely ring the death knell of the \u2018crypto\u2019 bubble, but don\u2019t expect BSV to be worth less than 0.5% of BTC forever.