Coca-Cola inks $1.1 billion AI partnership with Microsoft
Coca-Cola first announced the partnership in 2020, back then worth $250 million, but is scaling it up to include testing Microsoft’s Copilot AI chatbot.
Coca-Cola first announced the partnership in 2020, back then worth $250 million, but is scaling it up to include testing Microsoft’s Copilot AI chatbot.
To spotlight artificial intelligence's immense capabilities to revolutionize the world, Microsoft will dedicate its ad space in the Super Bowl to encourage viewers to embrace the tech through its AI assistant, Copilot.
After briefly overtaking Apple as the world’s most valuable company, Microsoft has now joined the iPhone maker as the only two companies to hit $3 trillion.
Chip manufacturers are utilizing AI's capabilities to lure more consumers into buying PCs and laptops nowadays, but the tech's powerful capacity is only a spec of what end-users are looking for.
Microsoft is eager to integrate AI into its customer products, as stated by CEO Satya Nadella, amid fears over its potential risks, which, if analyzed, can be tackled with a scalable blockchain.