Divan.tv is an international TV streaming service available in more than 200 countries around the world, including Japan, Russia, Ukraine, Spain, India, China and Korea. It allows IPTV (Internet Protocol TV) fans to watch their favorite programs over the Internet, without needing a conventional TV antenna, coaxial cable connection or satellite. Now, the popular streaming platform has signed a deal to rebroadcast the first season of Coincast TV, the first blockchain- and cryptocurrency show ever produced. Divan.tv was founded in 2008 by Ukrainian entrepreneur and venture capitalist investor Andrey Kolodyuk. Coincast TV becomes one of the first programs offered through the company\u2019s new blockchain-based streaming platform, which is introducing Real-Time Bidding (RTB), a system through which viewers watch ad-supported content for 30% of the revenue generated by the advertising and content owners receive 50% of the total advertising revenue. According to Coincast TV executive producer Heidi Cuthbert, \u201cThe opportunity with DIVAN.TV is a huge vote of confidence in the show which is produced out of Perth. It\u2019s great to be able to work with an international media technology company that\u2019s disrupting the business model for content.\u201d She adds, \u201cCoincast TV\u2019s ability to \u2018cut through the jargon\u2019 and bring the complexity of blockchain and cryptocurrency news to a mainstream audience has attracted significant international interest.\u201d The show is developed in Australia with a host of media talent, including Seven West Media and Channel 9 journalists, as well as an editor who previously worked for Netflix Originals. In Season 1 of Coincast TV, Power Ledger and DigitalX are covered, as are interviews with FinTech businesses and Western Australia University alumni such as author Michael Casey. Cuthbert describes Coincast TV as a blend of \u201cfinance with entertainment, humour and pop culture, developing fast-paced content that\u2019s easy to share across digital platforms like YouTube and Twitter.\u201d She further states about the program, \u201cAbout 65 per cent of Coincast TV\u2019s audience is aged between 18\u201334. We have managed to reach the lucrative millennial market, which is highly sought after by advertisers. We expect that this demographic will broaden the show\u2019s appeal to advertisers outside of the blockchain ecosystem.\u201d Development of Season 2 of Coincast TV is currently underway.