A major soccer team in Spain is getting in on the cryptocurrency fun. Atl\u00e9tico de Madrid has partnered with Chiliz, a sports and entertainment blockchain company, to become the latest team to join blockchain-based fan engagement platform, Socios.com. Like other soccer teams before it, Atl\u00e9tico will be able to offer its fans tokens to support their favorite teams. Chiliz announced the new partnership in a press release from on September 6, explaining, \u201cSocios.com is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans. As the Club\u2019s Official Fan Token partner, Socios.com will help Atl\u00e9tico de Madrid stay closer to its global fanbase of millions of fans, through Atl\u00e9tico de Madrid Fan Tokens, digital assets that allow fans to engage in certain polls and rewards them for their participation.\u201c Atl\u00e9tico is following in the footsteps of other soccer clubs, such as Paris Saint-Germain, AS Roma, West Ham United and Juventus, who have already begun giving their fans the opportunity to purchase team tokens. The more interaction on the part of the fans, the greater the rewards. Socio.com will offer competitions for \u201conce-in-a-lifetime experiences, games and leaderboard,\u201d but Chiliz didn\u2019t specify what the rewards might be. According to the Atl\u00e9tico token\u2019s creators, \u201cThe Atl\u00e9tico de Madrid Fan Token will be priced at \u20ac2 and will be available exclusively through Socios.com in Autumn 2019 for the 19\/20 season. Fan Tokens can also be hunted for free through the app\u2019s augmented-reality geo-location feature Token Hunt. Atl\u00e9tico de Madrid Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws and polls.\u201d The idea behind Socios isn\u2019t to provide a digital currency solution that is tradable like most crypto. Instead, it\u2019s a way to offer fan recognition and increase interest in the clubs. The founder and CEO of Chiliz, Alexandre Dreyfus, explained of the platform last year, \u201cOur ambition is to build the world\u2019s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.\u201d In addition to fan engagement, the platform also gives fans the potential to have a voice in how the sports clubs operate. They provide a mechanism that could allow voting and that could possibly help influence decisions within the targeted organization.