Katrien Grobler on CoinGeek Backstage: Blockchain will keep AI honest

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“I believe blockchain will keep AI honest,” says Katrien Grobler, the founder of artificial intelligence (AI)-powered content creation platform AI Kat. Grobler joined CoinGeek Backstage in London to discuss the intersection of AI and blockchain and how they impact marketing.

Grobler attended the ‘Intro to AI & blockchain masterclass’ at ExCel London. Organized by AI Forge, the event aimed to introduce the second cohort of the AI Forge incubator to blockchain and AI, with presentations by BSV Mint’s Richard Boase and Astroware AI’s Nav Kumar.

CoinGeek Backstage reporter Becky Liggero caught up with Grobler at the event to discuss how she’s leveraging both emerging technologies to shape digital marketing. Grobler is the founder of AI Kat, a content market firm powered by AI.

“AI Kat will be for branding what Canva was for design. It will be like having a world-class ad agency in your pocket. It will enable all businesses to access world-class branding and content through AI,” she explained.

Grobler is excited about the potential of merging AI with blockchain. Customers owning their data and the ability to convert everything to a non-fungible token (NFT) are among some of the benefits of integrating the two.

“I really do believe blockchain will keep AI honest,” she said.

One sector poised for transformation is search engines, with the personalized nature of AI searches and recommendations hailed as the future.

While AI will shape internet searches, “blockchain will empower search.” The ability to own data and enhanced security and privacy will also make blockchain indispensable in the search industry.

AI Kat is part of AI Forge, a 12-week incubator program based in London with offices in Latin America and the United States. Led by Massey, it offers hands-on training to startups using AI to solve real-world problems. It also connects them with investors to fund their growth, boasting $173 million in founder exits since its founding last year.

In order for artificial intelligence (AI) to work right within the law and thrive in the face of growing challenges, it needs to integrate an enterprise blockchain system that ensures data input quality and ownership—allowing it to keep data safe while also guaranteeing the immutability of data. Check out CoinGeek’s coverage on this emerging tech to learn more why Enterprise blockchain will be the backbone of AI.

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