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Casio dives into metaverse with trademark application for digital collectibles

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Electronics manufacturing firm Casio (NASDAQ: CSIOY) has unveiled plans to explore new digital frontiers by filing a trademark application with the United States Patent and Trademark Office (USPTO).

Japan-based Casio has its sights on non-fungible tokens (NFTs) for use in the digital world. USPTO licensed attorney Mike Kondoudis noted on X (formerly known as Twitter) that the firm’s recent trademark application would see it launch a range of digital products in the metaverse.

“Casio is coming to the metaverse with NFT and virtual goods,” Kondoudis said. “The company has filed a trademark application covering: Virtul clothing + watches, NFT-backed media, robots with AI, stores for virtual goods, and more!”

Casio will be rolling out NFT watches, personal digital assistants, animation packages, clothing, and fashion accessories for avatars in the digital world. The company hinted at expanding its reach to creating “non-downloadable audio, music, images, and video” for digital and augmented realities.

“Providing online non-downloadable virtual clothing, hairstyle, fashion accessories and animation package for avatars, all of them being for use in online virtual environments for entertainment purposes,” read a section of the filing document.

Other filing sections revealed plans to offer retail and wholesale services for downloadable digital goods for individual users and institutional clients. NFTs will authenticate every downloadable digital good, spanning computer programs, application software, and digital files.

The company notes in the filing that the foray into NFTs and the metaverse will provide users with an immersive and interactive experience for Web3 technologies. Casio’s filing provides specific sections for personalizing experiences in digital spaces, and it offers the 77-year-old brand novel ways to interact with its customers.

It remains unclear when Casio will launch its first wave of digital collectibles, but industry analysts are predicting a rollout in 2024.

USPTO finds variety of Web3 trademark filings

Several watchmaking firms, including Hublot, Rolex, and Timex, have all filed Web3 trademark applications with the USPTO. Aside from filing, the brands have unveiled partnerships to rollout timepieces linked with NFTs. In contrast, others have made a significant push into the metaverse.

The watch brands will have to fight off stiff competition from other fashion brands like Nike, Hermes, Burberry, and Adidas, all of whom are jostling for prominence in wearables for avatars in the digital world.

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