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Contrary to popular belief, BSV does not need to be listed on the most popular centralized exchanges for its price to increase.

I say this because some of the most popular coins and tokens from an investment, speculation, or even utility (think coins and tokens used for games) perspective were not listed on big-name exchanges but still experienced demand that led to exponential increases in value and application use.

If an investment opportunity, app, or service is desirable enough, consumers and investors will find ways to access it. I’ve personally seen people download wallets that could hold shady coins and tokens that could be used as an exchange asset on an unaudited bridge so that they could get their hands on a coin or token that they thought was valuable. The friction in this process, as well as the risk of having their wallet drained due to the unaudited and somewhat sketchy software made by a team that decided to stay anonymous, was not enough to stop them from obtaining the coins and tokens.

If an investor, speculator, or consumer truly believes that something is valuable and that it could change their life for the better, they will find a way to obtain it.

So why haven’t they found a way to obtain BSV?

The general public, together with blockchain and digital asset enthusiasts, have not found their way to BSV yet because there aren’t any Bitcoin apps or services that they believe will make them reasonable amounts of money or improve their lives.

Admittedly, there are fewer ways to obtain BSV than there are shady coins and tokens that are available on decentralized exchanges, liquidity pools, and digital asset bridges. However, if consumers, investors, and speculators truly believed that BSV was valuable and could improve their lives, they would find a way to get their hands on it, even if it was only available in one location.

I believe that one of the main reasons we have not seen the general public or blockchain enthusiasts flock to BSV is because many Bitcoin companies tend to focus on enterprise offerings; but as I explained in “why is trading and speculating so popular,” there are many more consumers in the blockchain and digital asset space than there are entities with an enterprise focus. As a result, trading is the most popular use-case for blockchain technologies and digital assets because it is an activity that every individual can participate in.

However, when it comes to BSV, there has historically been a lack of consumer-facing apps and services that are trending in pop culture and the media. For example, BSV completely missed out on the DeFi summer of 2020 because the consensus of the community was that we should be denouncing coins and tokens in addition to the fact that BSV didn’t have a decentralized exchange or Automated Market Maker (AMM) to serve as the home base for DeFi-related projects. BSV missed out on the bulk of the NFT craze that took place even though BSV is arguably one of the best chains for NFTs because it didn’t have an NFT exchange or protocol when NFTs were at their most popular.

Suppose BSV had that infrastructure in place at the time when DeFi and NFTs were their most popular. In that case, I’m confident that blockchain enthusiasts that did not have any BSV in their wallets would have found a way to obtain BSV, increasing the demand for the coin and sending its price upward.

Once again, it all boils down to having unique apps and services that consumers believe will improve their lives in some way, shape, or form. Apps and services that only allow individuals to spend their digital assets without giving them a chance to earn or increase their wealth by a reasonable amount—by this, I mean a few dollars per transaction, not a few cents per transaction—won’t cut it.

So what am I really saying here?

Being listed on centralized exchanges is not what makes a coin or token in demand, desirable, or increase in price. The belief that the coin or token is valuable or will change the holder’s life for the better increases demand for coins and tokens and drives their price upward. At the moment, I think “change the holder’s life for the better” means that it gives the holder a chance to significantly increase their wealth. Meaning it provides the holder of the coin or token access to apps and services that they find entertaining to the point where they become a daily active user with a high retention rate or that it significantly improves the life of the holder by reducing costs for them by a substantial amount or reducing the time it takes to complete a process by a substantial amount.

In the past, the simplest way to propagate the idea that a coin or a token has this type of value was to take advantage of the trends in pop culture around blockchain and digital assets, capitalizing on concepts and trends that consumers are already invested in, researching, or optimistic about.

If the Bitcoin network was not so fast to go against the grain of consumer demand, pop culture, current events, and trends in blockchain and instead taken more time to explore and understand why consumers find certain aspects and concepts of blockchain attractive even though it may not be in consensus with what the vocal majority of Bitcoin holders think or believe, then more consumers and newcomers would most likely find a way to obtain BSV. And as a result, they could have experimented with the apps, services, and blockchain concepts that are in high demand globally and available on the BSV blockchain.

Watch: The BSV Global Blockchain Convention panel, The Future World with Blockchain

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