Disney turns to AI for personalized ads amid dwindling Cable TV figures
Dubbed "Disney's Magic Words," the AI tool is expected to see action on Disney+ and Hulu, allowing advertisers to tailor their commercials to match the mood of movie scenes.
Dubbed "Disney's Magic Words," the AI tool is expected to see action on Disney+ and Hulu, allowing advertisers to tailor their commercials to match the mood of movie scenes.