Addressing resource scarcity isn't the only thing blockchain could provide a solution for but also tackling food fraud, which affects approximately 10% of the global supply chain industry.
McDonald’s, Nestlé and Virgin Media have now signed up to a new blockchain initiative that coud be used in digital ads supply chain.
The food and drinks conglomerate will soon allow customers to track sustainability and provenance throughout its supply chain.
Three giants of industry and combining to use blockchain technology to track foodstuffs, to ensure quality and cut costs.
