08-19-2026 
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Artificial intelligence (AI) has dominated conversations about the future of work, creativity, and business over the past few years. But as AI becomes increasingly embedded in everyday operations, a more practical question is emerging: What happens when humans, machines, businesses, and ideas actually have to work together?
That is one of the questions CoinGeek will explore at DigiCon 2026, taking place on October 15 and 16 in the Grand Ballroom of the Manila Marriott Hotel.
Now in its 11th year, the Digital Marketing Association of the Philippines (DMAP) flagship conference is moving beyond last year’s focus on AI and personalization with a new theme: “Interoperability: Welcome to the Age of Collaboration.”
At a recent media conference in Manila, organizers offered an early look at a program built around the idea that the next stage of digital transformation will be less about adopting individual technologies and more about connecting them.
“You know, interoperability is very core, and it’s most basic. It’s really about connection,” DigiCon 2026 Co-Chair Raymund Sison explained. “So it’s connecting people, connecting teams, connecting data, connecting different processes, basically connecting the dots. So you create something that’s greater than the sum of its parts.”
For CoinGeek, one of the most interesting places to examine that idea will be AI.
DigiCon’s Innovation track is dedicated to human-machine collaboration, with discussions expected to shift from what AI can do to how it should be used. Topics announced during the media conference include AI in hiring, customer experience, data ethics, and financial inclusion.
Gino Nacianceno, who is leading the Innovation track, said the conversations will not shy away from concerns surrounding the technology.
“We’re not here to tell marketers that the AI or technology is going to make everything better or make everything worse,” he said. “We’re here to give them the best advice on how to think about it, how to use it, because the outcomes [are] not about the technology. It’s about how we make decisions around it.”
That distinction could make DigiCon particularly interesting this year. As generative AI moves from experimentation into actual workplaces, the discussion is increasingly shifting from whether companies should use AI to how people work alongside it—and what happens to creativity, judgment, and authenticity in the process.
The conference will explore those questions across five tracks: Innovation, Integrated, Immersive, Impact, and Interactive. Delegates can also expect keynote sessions, workshops, exhibits, experience rooms, and networking opportunities.
Two international keynote speakers have already been announced.
Christian Busch, bestselling author of Connect the Dots and a professor at the University of Southern California who also teaches at the London School of Economics, will explore how people and organizations can connect across boundaries to create innovation and identify opportunities in uncertain environments.
Judy John, Global Chief Creative Officer at Edelman, meanwhile, posed a question in her video message that may well become one of the defining conversations at DigiCon.
“What if the greatest competitive advantage of the next decade isn’t AI, but our ability to collaborate with it and with each other?”
It is a question CoinGeek intends to take further when DigiCon opens its doors in October.
Rather than simply covering the latest AI tools, our coverage will examine what AI adoption means in practice: how businesses are integrating it, where human judgment still matters, how it is changing creative work and customer experiences, and where the limits and risks are beginning to emerge.
As Nacianceno put it, “I’m excited for us to grapple the difficult questions around what we can do with AI. So hopefully it will both challenge and inspire people.”
CoinGeek will be on the ground at DigiCon 2026 to find out.
In order for artificial intelligence (AI) to work right within the law and thrive in the face of growing challenges, it needs to integrate an enterprise blockchain system that ensures data input quality and ownership—allowing it to keep data safe while also guaranteeing the immutability of data. Check out CoinGeek’s coverage on this emerging tech to learn more why Enterprise blockchain will be the backbone of AI.
Watch: Inside Philippine Blockchain Week 2026
