CoinGeek Backstage with Rad NFTV’s Brooklyn Earick: Blockchain is the future for content distribution

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Non-fungible tokens (NFTs) have become the biggest trend in the global blockchain and tech world. But how about non-fungible television? Rad NFTV is pioneering this bold new world, and as Brooklyn Earick tells CoinGeek Backstage, blockchain is the future of content distribution.

Rad NFTV has operated a streaming platform for years, and it’s now approaching half a billion devices, Earick, who’s the Chief Marketing Officer at the company, told CoinGeek Backstage host Becky Liggero. The platform is available on PlayStation, smart TVs, smartphones, VR headsets, and more.

As NFTs have shot up, Rad NFTV has turned to these tokens to unlock content. Creators on its platform employ NFTs to control rights management directly, giving them an alternative to existing platforms that can cost them as much as 30% of the revenue.

Rad NFTV started off on Ethereum, developing Ara Blocks, through which it allows users to distribute content in a decentralized and secure manner between peers. While it launched on Ethereum, Ara Blocks is blockchain-agnostic, and users get to decide which blockchain best suits their needs.

While its users could turn to their favorite blockchain network, Rad NFTV began exploring the best blockchain to reconcile all the users’ transactions securely and cost-effectively, eventually settling on Bitcoin SV.

The company is now exploring using BSV as its file management network.

“A lot of our partners don’t care how it works, they just want it to be inexpensive, fast, and reliable. I think a lot of people are going to be in for a shock when they are looking to publish to a chain, and it’s like ‘you can pay half a penny or hundreds of dollars,'” Earick told CoinGeek Backstage.

Earick got into Bitcoin a decade ago after dabbling in electronic music deejaying, making music, and even a career at NASA. As blockchain became more popular, his interest continued to rise, and in time, he became a full-time blockchain evangelist.

“There’s no doubt in the world of content marketing that blockchain is the future, both for storing and distributing content, licensing, IP and more. It’s not going anywhere, and we feel like we have a good head start,” he told CoinGeek Backstage.

Watch: The BSV Global Blockchain Convention presentation, Buzzmint: Elevating NFTs