Aboitiz’s Guy Sheppard: ‘AI-driven targeting has been happening for a long time’

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Artificial intelligence or AI may have been the latest and more popular buzzwords following the craze of metaverse and Web3 in 2022.

At the AI Summit PH 2023 presented by Aboitiz Data Innovation, COO of Financial Services Guy Sheppard joined CoinGeek Backstage reporter Claire Celdran to discuss his views on this emerging technology. Sheppard says that AI-driven targeting has been apparent for a long time.

“ChatGPT seems to have become this highly polarizing discussion topic. I think my view on this is we have already been working with generative AI but in a closed-loop system. I think a lot of the concerns are about privacy.” Sheppard noted.

“I think in a closed loop, that’s where I would assume the majority of enterprises are either experimenting or well on their way to deploying. And this is something that quite literally becomes a search and retrieval engine in milliseconds,” he added.

Speaking on the problems that arise due to AI, Sheppard disagrees that the technology would replace humans. Instead, he sees it as a tool that would ease the burden of how we work, stating that AI could also stand for “augmented” intelligence.

“You and I are not going to be replaced by AI chatbots having conversations,” Sheppard said. “You can never really replace that sense of creativity, that curiosity, and our ability to process many different signals based upon our own computer brain of what is the best course of action based upon what I’ve seen before. That is something that is not easy to replicate with an AI model, although we can get you to that decision point faster without doing the boring stuff.”

As for blockchain and AI integration, Sheppard shares that his team with Aboitiz Data Innovation is looking for an identity-as-a-service project with blockchain to promote transparency, security, and ownership among their products.

“What is so wonderful about working in this field is increasingly, we’re going to see these technologies merge because the only true approach is a hybrid, right? Anyone standing in front of you now [is] going AI or nothing,” the Aboitiz Data Innovation COO explained.

“Many companies are going to have to evolve through different models, through different types of solutions, whether it’s bespoke, delivered, AI for whatever particular problem you may have. Or whether it’s kind of AI in a box,” Sheppard concluded.

In order for artificial intelligence (AI) to work right within the law and thrive in the face of growing challenges, it needs to integrate an enterprise blockchain system that ensures data input quality and ownership—allowing it to keep data safe while also guaranteeing the immutability of data. Check out CoinGeek’s coverage on this emerging tech to learn more why Enterprise blockchain will be the backbone of AI.

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