Zetly and Transmira gear up for Digital Twin podcast debut

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We’ve all heard the term “Metaverse” by now, but what in the world is a “Digital Twin,” and why should we care?

The answer to these two questions and many more will be revealed in an exciting new podcast series dedicated to exploring Digital Twin technology that is set to air next month.

Podcast hosts Michael Glijer, CEO of Zetly, and Robert Rice, CEO and Founder of Transmira, announced their partnership in August 2022 after meeting at the Global Blockchain Convention in Dubai. Since then, the pair have been working on taking fan engagement to a new level by creating a digital dimension to sports arenas in the form of Digital Twins.

In an effort to cut through the buzzword haze and get to the good stuff, the pair identified a need for education on Digital Twins and how they fit into the metaverse. 

“Our aim with this podcast series is to comprehensively dissect various aspects of Digital Twin, ranging from its technical intricacies to its implications in marketing strategies, monetization, and fostering audience engagement. Each podcast episode will offer unique insights into this transformative technology,” Glijer shared with CoinGeek.

To get more information on what you can expect from this podcast series and why you should care, I had a quick chat with Glijer, whose excitement for this project is as contagious as ever.

Becky Liggero: Thank you so much for joining me, Michael. It’s always a pleasure. Let’s start by how you and Robert came up with the idea for this podcast series.

Michael Glijer: The idea to organize such a series emerged during the World Football Summit, where our companies gained significant exposure as conference partners. Both Robert and I participated in a panel discussion on Digital Twin technology. The subject and the technology represent something entirely new in the sports world concerning the potential for a novel dimension of fan engagement while simultaneously generating revenue streams for clubs and sports arenas. We still observe a lack of understanding, and thus, we concluded that recording a series of episodes where we sequentially discuss all related aspects would add significant value. This way, we aim to present the world of sports, facility managers, and club administrators with a clear and accessible understanding of the idea, concept, and all the associated benefits.

Becky Liggero: It sounds like an amazing opportunity to learn. When and where can we expect the first episode, and how regular will they be?

Michael Glijer: We are currently in the process of preparing scripts and materials that will be discussed in each podcast episode. We plan to commence recording in February, and assuming no unforeseen obstacles, we anticipate releasing one episode approximately every three weeks. All episodes will be additionally shared through the partners of the entire series, namely Johan Cruyff Institute, FBIN, and through BSV blockchain platforms. Presently, discussions are ongoing with several entities, and we hope they will join us as Media Patrons. Following each episode, we will publish an article describing the specific episode and provide broader educational content on Medium.

Becky Liggero: I love it. We at CoinGeek are most certainly looking forward to being one of your media partners for this series. What “special guests” do you have lined up so far and what is special about them?

Michael Glijer: While a significant portion of the episodes will be hosted and recorded by Rice and me, we aim to bring in some special guests who, I hope, will share their knowledge and insights regarding Digital Twins in the context of sports, specifically focusing on sports arenas.

We have already received preliminary confirmations from several guests who are actively involved in the day-to-day operations of major sports clubs or provide education in Sport Management and Sport Marketing. These special guests will bring a wealth of practical experience and expertise to our discussions. Their perspectives will offer valuable insights to our audience, shedding light on the practical applications and benefits of Digital Twins within the realm of sports arenas.

Becky Liggero: That’s wonderful, Michael, I can’t wait. So I have to ask: some of the metaverse “hype” has been replaced by AI and other buzz words…why do digital twin tech and the metaverse still deserve people’s attention?

Michael Glijer: New things come and go quickly in the tech world, like trends and popular words. The metaverse was a big deal at first, but now people are talking more about other new technologies like AI. However, Digital Twin technology and the metaverse are still important.

Digital Twins are like a special tool that helps us see both the real world and the virtual world simultaneously. They’re really good at showing us new and cool things. Digital Twins help a lot in industries like sports by giving instant information, making athletes better, and making fans more involved. It’s like they copy real-world information into a virtual world, which helps us do more creative stuff.

So, Digital Twins and the metaverse are worth paying attention to because they bring together different things in a cool way. They’re not just a quick trend; they’re important for how we experience technology in the future.

Becky Liggero: Beautiful Michael, thank you so much for that. Best of luck with your podcast preparations, and we’ll see you for Episode 1!

Watch: Unravelling the Metaverse at the CES Tech Las Vegas 2022