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This post is a guest contribution by Zetly All in One Sport Fan Engagement NFT Platform. Stay updated with Zetly and get information about their pre-sale.
The digital revolution is reaching newer and newer areas of our lives, and one of the newest and most promising applications of blockchain technology is tokens or NFT. Zetly’s platform, using this innovative technology, is introducing a model that could revolutionize both fan engagement and the economics of sports, especially in the CEE region.
A brief introduction to NFT in sports
NFTs, or tokens, are digital certificates of ownership for unique items or experiences that can be bought, sold or exchanged on blockchain-based platforms. In sports, these digital assets can include everything from recordings of key moments in matches, to player cards, to access to exclusive content and events.
Designing the NFT economy on the Zetly platform
The launch of Zetly is linked to a precisely planned strategy for the release of NFT collections, which includes SPORTS partnerships The key stages of this strategy are:
- A platform launch with free collections: Collections such as “Olympic Moments” and “Basketball Legends,” for example, are offered at the outset to attract fans and build initial engagement. These free NFTs are available to first-time users, which encourages registration and active interaction with the platform.
- First paid collections: After building a user base, Zetly is introducing paid collectibles, which include limited editions of player cards and unique moments from games. These collections have a higher collector value and are available in fewer copies.
- Cyclicity of collection release: In the initial phase, collections are released monthly to maintain interest. Over time, as the platform gains more users, new collections will be released more frequently to maintain momentum and interest.
- Monetization strategy: In the initial phase, Zetly focuses on building a user base by offering free NFTs and using a freemium model. In a later phase, monetization elements are introduced, which include limited edition sales, auctions, and premium events.
NFT’s impact on fan engagement and the economics of the sport
The use of NFT introduces many benefits that are changing the face of sports:
- Fan engagement: NFTs enable fans to engage more deeply, offering not only collectibles but also participation in unique events and experiences.
- Generating revenue for clubs and federations: NFTs open new revenue channels for sports organizations by selling digital collections and exclusive experiences.
- Increasing marketing value: Clubs can increase their marketing value by offering new, attractive forms of promotion to sponsors and partners.
- A new dimension of experience for fans: NFTs allow for deeper and more personal relationships between fans and their favorite teams or players.
Conclusion
Through its innovative use of NFT, Zetly is leading a revolution in sports fan engagement. Every fan, regardless of location, now has the opportunity to be part of this change. We encourage you to pre-register and use the ZET pre-sale token at zetly.io to be part of the future of sports today.
Watch: Micropayments, NFT & Solving Digital Marketing Problems with Luke Rohenaz
New to blockchain? Check out CoinGeek’s Blockchain for Beginners section, the ultimate resource guide to learn more about blockchain technology.
