TonicPow talks changing the advertising industry with BSV

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The Bitcoin SV Virtual Hackathon has proven to be the ultimate event where some of the brightest minds congregate and share their inventions on the Bitcoin SV (BSV) blockchain. The solutions that have been presented have been mind-blowing, showing the power that BSV’s massive scaling unlocks.

TonicPow is one of the most revolutionary projects that have graced the event, and in an interview with CoinGeek’s Becky Liggero during the CoinGeek Toronto conference, the TonicPow team explained their product and why they decided to build on the only Bitcoin project that upholds Satoshi’s vision.

TonicPow is a peer to peer advertising system that allows website owners and advertisers to place their ads directly with each other without any friction and without leaving the website. With just a couple of clicks, you can place an ad in seconds, the team explained.

The team members — Luke Rohenaz, Attila Aros and Austin Rappaport — also discussed their experience working in an intensely competitive environment during the Hackathon. Their secret? Realizing what each brought to the table and working to integrate each member’s contributions.

“It was our first time working together, but we soon realized that we each brought something valuable to the table. It was a pleasure to divide the work and figure out what we were going to do in the first 24 hours. It was also great fun to interact with the other teams and see what they were doing. […] We came together as a really good team and we’re definitely going to keep working on this because we work so well together,” the team said.

Unknown to many, the three weren’t always a team. While two of the members had worked together previously on a non-blockchain project, it was only after the first BSV Hackathon was announced that they decided to join forces and develop TonicPow.

TonicPow won second place in the inaugural BSV Virtual Hackathon, walking away with 100 BSV. But to the three team members, their project means much more. To them, building solutions on the only Bitcoin project that supports massive scaling is what’s important.

So, why Bitcoin SV and not any other blockchain project?

There’s a lot of competition for that role, but it’s simply the best tool for the job. It’s what everybody is going to be using for everything, and if you’re to put your effort and energy into anything else, you’d just be wasting your time.