What if you can pay for items and load up to purchase cryptocurrencies with the swipe of a card? A bold but nonetheless simple premise, this is exactly what Pundi X Labs has been doing. CoinGeek.com spoke with Pundi X Labs\u2019 CEO Zac Cheah about his company\u2019s mission. With the onslaught of cryptocurrency and blockchain companies bootstrapping the crypto development scene, it\u2019s hard to keep track of what\u2019s what. Pundi X Labs is attempting to wedge into the increasingly complex crypto space with a simple solution: make buying crypto as easy as buying bottled water. CEO Zac Cheah said his company\u2019s efforts are \u201c trying to unlock the potential of blockchain,\u201d with a campaign to reduce friction for mass adoption to ordinary users. Since its launch in October 2017, Pundi X Labs has helped empower blockchain developers and token holders to sell cryptocurrencies at any physical stores in the world. Sharing his company\u2019s vision, Cheah said they \u201cbelieve that the blockchain can actually liberalize people owning bitcoin because it's actually a way for people to go anywhere, to any store, to 7-11, to actually use our\u00a0Pundi\u00a0X POS device to buy cryptocurrency easily, it's just like buying a bottle of water.\u201d https:\/\/www.youtube.com\/watch?vMFInV2-4Q0Q Based in Jakarta, Indonesia, Pundi X Labs operates with a business registration from the Isle of Man. While there are a lot of other cryptocurrency and blockchain companies putting up some of the exact same things that Pundi X Labs offers, Cheah said their company is unique because \u201cwe have, we believe, is that we have a working product.\u201d The company is pushing with an on-ground strategy aimed at providing universal access to cryptocurrencies, anytime, anywhere. Pundi X Labs launched its Pundi X POS device globally last year, with several improvements to its synergized infrastructure lined up in its roadmap. Asked by CoinGeek.com about his observations on the growing cryptocurrency scene and what it might look like in two to five years, Cheah had this to say: \u201cI think it's very important that you know,\u00a0the blockchain technology is accessible for everyone,\u201d adding that cryptocurrencies should not just be for \u201cthe privileged people, but also the normal people.\u201d \u201cI think moving ahead, whether it's coins or blockchain or developer ,we should try to focus more on the normal people, because now in reality, bitcoin is only being held by 0.1% of the population, and that is also our objective: to use a device and a card so that many people can own bitcoin,\u201d Cheah said.