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At ComplexCon Hong Kong, over 30,000 attendees used their mobile app to access the event, navigate the dozens of performances and booths, receive collectibles and more. Most users didn’t know that the app was built on blockchain technology, and according to Christine Leong, that was the real genius.
Leong is the Chief Information Officer of nChain, the London-based leader in enterprise blockchain solutions. The company partnered with ComplexCon Hong Kong to develop the event’s mobile app, which was a big hit among the young and tech-savvy attendees.
At the London Blockchain Conference 2024, Leong joined a panel to discuss how Web3 technology can enable event organizers to enhance engagement. In a follow-up interview with CoinGeek Backstage reporter Becky Liggero, she revealed that her team was intent on taking the spotlight away from the blockchain technology underpinning the app.
In today’s fast-paced world, Leong observed that consumers rarely need to learn or care about the underlying technology. For instance, Visa (NASDAQ: V) processed over 700 million transactions daily in 2023. However, only a handful of its users understand the technology that powers the chip or the encryption that protects their funds.
Similarly, blockchain apps must focus on delivering value, not marketing the technology, says Leong.
nChain’s decision to focus on value rather than technology aligns with the firm’s broader customer-driven approach.
“It’s exactly for that reason that we removed some of the jargon…people want to go to an event to do different things. The app guided them through the experience. People shouldn’t be there to think about the tech, they should enjoy and participate in the event.”
nChain intends to use its experience from the ComplexCon Hong Kong app to shape future Web3 products for this sector, which could present one of the easiest yet most effective routes to mass blockchain adoption.
Watch: ComplexCon Hong Kong takes attendees on ‘phygital’ journey with nChain app
New to blockchain? Check out CoinGeek’s Blockchain for Beginners section, the ultimate resource guide to learn more about blockchain technology.
