Meta lays out predictions on enterprise applications for metaverse and AI in 2024

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Tech giant Meta (NASDAQ: META) has unveiled a series of predictions revolving around the future of emerging technologies, primarily on artificial intelligence and the metaverse.

In a blog post, the company predicts that the metaverse is set to undergo massive changes given the uptick of consumer interest in recent years. Meta is eyeing use cases of metaverse and AI in fitness and wellness while keeping an eye out for enterprise use cases in “training and education.”

One of the most promising projects of Meta in the metaverse opens a window of opportunity for colleagues to collaborate remotely on computer-assisted drawing (CAD) models via its demo offering, Caddy.

“From training for the trades, skills acquisition for surgeons, and athletes staying at the top of their game to education, entrepreneurship, and beyond, people are tapping into the power of virtual and mixed reality to make a significant impact on learning outcomes today,” said Meta.

Meta also announced that its Meta Quest app was the top-grossing app on the App Store in December. Additionally, Reality Labs surpassed $1 billion in revenue. However, Meta’s recent interest in AI has cast a shadow of doubt on its metaverse ambitions, but the firm says it remains “committed to both.”

With AI, Meta predicts the rise of portable large language models (LLMs) without leaning on cloud technology. According to Meta’s blog post, LLMs will be localized on mobile devices to reduce latency while offering consumers greater personalization.

While the pivot from cloud to devices is a huge leap, Meta says that the most plausible route will be hybrid models, with some tasks leading on cloud technologies and others using the computing powers of mobile phones.

The firm points to its Ray-Ban Meta smart glasses as proof of the changes coming to AI soon.

Meta’s hypothesis extends to business messaging functionalities across its social media platforms. In the near future, the company opines that a combination of AI tools will make it easier for small companies and large enterprises to connect with audiences in innovative ways, including deploying third-party AI models in the future.

Embracing innovation

Meta has a long and storied history of embracing innovation, starting with its botched waltz with digital currencies and subsequent experiments with virtual worlds.

As the AI craze gathered steam, Meta turned its sights to LLMs, famously rolling out Llama 2 for commercial use cases. Instagram, Whatsapp, and Facebook launched a suite of AI tools to improve messaging, advertising, and image editing for customers in a warm embrace of the technology.

Aware of the risks associated with AI, Meta says it will be earmarking a chunk of resources to develop internal safety standards, including the clear labeling of AI-generated content.

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