As the Bitcoin SV (BSV) blockchain continues to scale and becomes a data ledger for content, having experts in content media to guide its strategy and partners will be essential. Alexander Shulgin, CEO of Gruppa Kompaniy Famila, and a member of the Bitcoin Association, joined CoinGeek.com’s Stephanie Tower to discuss how Bitcoin will make a difference in content distribution.
Shulgin saw the need for a better media distribution system long before Bitcoin, when torrent sites started to pirate music files. “In 2001, I found some strange site which hosts my music files,” he told Tower. “And I say, ‘Why, is this some kind of piracy or what’s going on?’ Then I find the people, it was Kazaa Torrent, so they explained to me it’s not piracy, it’s fair peer-to-peer hosting transactions. And then, [that’s] how I start to follow it, my first investment in blockchain technology was 2011, just like two years after Bitcoin was invented.”
Shulgin sees the development of Bitcoin as still in its infancy, much like how the Internet was in 2001. “We are going in the same way as the Internet was going,” he believes. “The internet started with some small transactions, like email and WWW, but then came the most exciting things. Music, films, social networks. So it will absolutely be the same with decentralized technology, with blockchain.”
The advantage of the BSV blockchain, as Shulgin sees it, is the ability to distribute content at a large scale. “Decentralized ledger will allow them to move a lot of content,” he explained. “And content generates so much traffic around this. And this traffic, it’s data, useful data. So they will generate mountains of data, and this data will be useful for such future sectors, like smart cities, Internet of Things, industrial Internet of Things, smart factories. Because they will need a lot of data, and this data will come from us, from the people. And this is data, it’s not so called personal data, it’s a flow of the data. Decentralized flow of data will be the next fuel to push lifestyle and industrial to the next level.”
When asked how he believes the new technology of BSV can solve problems we’ve known for decades, Shulgin replied: “Perfectly, because within creation side, when you create a content, it will be already secure and make all this copyrighting. And then, put inside who is the author, who’s the owner for which territory, and it’s called smart contract. They will put a kind of smart contract inside. Instead of distributions, they will allow access to this. There’s only one single copy of every content, not unlimited like the internet where you can pirate. But this will only one copy, so millions of people can come to listen to a new single of Adele, or new single of Metallica, or new film, or new Game of Thrones.”
Shulgin brings a unique set of skills to the Bitcoin Association: decades of knowledge in content creation combined with an early adopter’s excitement for Bitcoin. Those skills will come in handy. “I try to put all of my knowledge and skills about data mining, data processing, and of course, I want to be helpful with my knowledge for entertainment and music and media,” he told us. “I will invite all my friends and network from content creators for catalogs to join and to go and to jam to the Bitcoin SV, bCommerce is a fantastic platform. I think about Android, or iOS, and everything is application on this platform. So bCommerce will be a platform for any kind of algorithm or application. If they will join, they will have a fantastic scalability, fantastic technology to share, and to show the benefits for the people, the benefits of their applications.”
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