Press Releases 13 March 2019

Press Releases

The GBBC strengthens Board with appointment of Alex Tai, former Virgin Group Director of Special Projects and founder of Zest The Agency

The Global Blockchain Business Council (GBBC), the leading industry association for the blockchain ecosystem, has appointed Alex Tai, founder and chair of Zest The Agency, a fully integrated marketing and digital agency, to its board.

In addition to his work with Zest The Agency, Alex also heads up Zest Innovations, a pioneering digital image, image mapping, and artificial intelligence consultancy that specializes in predictive image mapping.

Alex began working for Virgin Atlantic in 1995 as a pilot; he was later promoted to Director of Special Projects for Virgin Group. He is an experienced venture capitalist and entrepreneur with a passion for aeronautics.

The GBBC brings together innovative organizations and thought-leaders from over 40 countries to advance the understanding of blockchain technology amongst global regulators and business leaders. Alex’s appointment bolsters the GBBC’s ability to advise various industries on the successful incorporation and implementation of blockchain.

Tomicah Tillemann, Chair of the Board of the GBBC, said: “We are delighted to welcome Alex to the Board. With unparalleled business acumen and his first-hand experience for developing new and technologically innovative businesses lines, his addition to our board is highly welcome. As we ramp up the GBBC’s global initiatives, we are certain Alex’s expertise will strengthen our work on behalf of the global blockchain community.”

Alex Tai said: “We are on the brink of great change with the advancement of blockchain and I look forward to joining the team and working across the GBBC’s network as it continues to galvanize various industries and countries in understanding and utilizing blockchain technology to its fullest potential.”

Alex’s appointment to GBBC’s board will be formalized at the next General Assembly meeting.

About GBBC

The Global Blockchain Business Council (GBBC) is the leading industry association for the blockchain technology ecosystem, which brings together innovative organizations and founding thought-leaders from over 40 countries to advance understanding of blockchain technology amongst global regulators and business leaders. Conceived on Sir Richard Branson’s Necker Island, the GBBC is a Swiss-based non-profit, which launched formally during the 2017 Annual World Economic Forum in Davos, Switzerland. The organization is dedicated to furthering the adoption of blockchain technology through engaging regulators, business leaders, and global changemakers on how to harness this ground-breaking tool to create more secure, equitable, and functional societies.

For further information on GBBC, please visit https://www.gbbcouncil.org

About Alex Tai

In 2010 Alex formed the Virgin Racing Formula One team, serving as the first CEO and Team Principal. He also served as Managing Director of Virgin Oceanic and Charter Air, the Virgin Group’s executive aircraft company. Alex was responsible for the Virgin Kitesurf World Championships and served as a trustee for the Virgin Group with the London Emergency Helicopter Operation. In 2013, Alex formed the Virgin Racing Formula E team and served as CEO and Team Principal. Alex is also the Founder and Chair of U.K.-based digital marketing firm Zest The Agency. He also heads the predictive image mapping firm Zest Innovations.

He began his career training as a fast jet pilot in the Royal Air Force and has a strong passion for flying.  Alex joined Virgin Atlantic as a pilot in 1995 and was seconded to the Virgin Group Special Project Team in 1997.

He was instrumental in the creation of the Virgin Galactic project in 2004, which was launched with Alex as Chief Operating Officer; he was subsequently appointed as Chair of the US Commercial Spaceflight Federation. Alex was promoted to Director of Special Projects for the Virgin Group in 2007, where he became responsible for key Virgin Group sponsorships and special projects such as Galactic, Oceanic, and Virgin Racing.

About Zest The Agency

Zest The Agency is an award winning integrated agency, located in Kent with an office in London. Zest The Agency offers fully integrated marketing, advertising, digital, and PR solutions servicing clients across a range of industries and sectors. Formed over 25 years ago and based in Medway, Zest’s work has been recognised with award winning campaigns in road safety, website design and build, and listed in Design Week’s ‘Top 100 consultancies’ report.

For further information on Zest The Agency please visit: https://www.zesttheagency.com

For further information please contact:
Darren Laws
01634 671167 / 07958 304375
darren.laws@zesttheagency.com

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