Tech giant Microsoft has launched a new artificial intelligence (AI) offering for its users, embodying all its previous AI capabilities in one product.
Dubbed Microsoft Copilot, the new offering will be available on Windows 11, Microsoft 365, Edge, and Bing starting on September 26. The new AI offering may be accessed via an app or with a right-click, which Microsoft (NASDAQ: MSFT) says will be a “simple and seamless experience.”
Users of the new product can access AI-based coding assistance on Github, enjoy AI functionality on Bing, and leverage Microsoft’s suite of AI-based services on Microsoft 360 from one intuitive platform.
“Today we take the next step to unify these capabilities into a single experience we call Microsoft Copilot, your everyday AI companion,” read the announcement. “Copilot will uniquely incorporate the context and intelligence of the web, your work data, and what you do on your PC to provide better assistance.
Microsoft says it will begin shipping out an early product version in the incoming Windows 11 update, described as one of its “most ambitious” updates. Windows 11 is expected to receive over 150 new features, with a large chunk revolving around AI.
Bing and Edge are expected to receive seismic changes in the upcoming update via personalized answers and a shopping experience. According to the statement, Bing will support OpenAI’s DALL-E 3 model, allowing users to create and edit stunning AI-generated images.
Microsoft also announced Microsoft 365 Copilot, designed to improve enterprise users’ productivity through applications like Excel, Word, and PowerPoint. The AI-themed product for enterprises is billed at $30 per month for each user, with Microsoft expected to net over $3 billion in annual revenue if 2.5% of its Office 365 users subscribe to the new service.
“It goes far beyond simple questions and answers to give you a head start on some of your most complex or tedious tasks – whether that’s writing a strategy document, booking a business trip, or catching up on emails,” said Microsoft.
The company added that it will add Designer, an AI-powered tool to create “stunning visuals” to its suite of consumer apps. Users can create social media posts and invitations; an integration with Word is expected to allow greater personalization.
A heavy investment in AI
In line with its history of leveraging emerging technologies, Microsoft has thrown its total weight into AI using an “ecosystem approach.” The Big Tech firm has since unfurled AI-themed services across its products, garnering interest from several quarters.
In July, the professional services firm KPMG invested $2 billion into Microsoft’s AI, while Meta (NASDAQ: META) teamed up with Microsoft for the commercial release of its generative AI offering, LLaMA 2. Microsoft has extensive experience in the AI ecosystem, owning a chunk of ChatGPT maker OpenAI, and is reportedly working on developing its own AI chips.
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