Subscription TV service DISH has become the latest merchant to embrace Bitcoin Cash (BCH) as a payment option, following an integration with cryptocurrency payment service BitPay.

BitPay becomes the main cryptocurrency payment processor for DISH, with the deal seeing the TV service migrating from its former processor in order to facilitate Bitcoin payments. It follows the trend of DISH being at the forefront of embracing new payment technologies, with the firm the first of its kind to accept cryptocurrency payments from consumers in 2014.

Now, with the rise of Bitcoin BCH in preference to other cryptocurrencies for payments, the decision has been described as “a new way of doing business” for the company.

DISH executive vice president and COO John Swieringa said the decision to onboard Bitcoin would allow the company to continue to serve those paying in cryptocurrency, as Bitcoin BCH continues to rise to prominence.

“We’ve added [Bitcoin BCH] just as we chose to accept [SegWit back in 2014,] to serve customers who have adopted a new way of doing business. We have a steady volume of customers paying with cryptocurrency each month, and BitPay will allow us to continue offering more choices and convenience to our customers,” Swieringa said in a statement.

Chief Commercial Officer at BitPay, Sonny Singh, said the integration with the DISH Network was a reaction to increasing consumer demand for payments in cryptocurrencies such as Bitcoin.

“Our goal for DISH Network is a seamless transition to BitPay so all customers who are currently paying for services with [SegWit] continue to have the option to pay with [Bitcoin]. Cryptocurrency is an increasingly popular way for consumers to make purchases online as it reduces credit card fraud and is cheaper for the merchants,” Singh said.

DISH Network Corporation has been providing disrupting the pay-TV sector since 1980, having built a reputation for innovation and development.

Since 2011, BitPay has been providing payment services to enable merchants to accept cryptocurrencies, which allowing settlement direct to their bank account in fiat, to mitigate currency risk.

A series of high profile integrations in recent weeks have paved the way for Bitcoin to become even more widely supported by retailers and service providers, at a time of rapidly increasing usage amongst both businesses and consumers.

Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Cash (BCH) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BCH is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.