Business 11 months agoVince Dioquino
Buying coffee with crypto? Not with BTC, says Starbucks exec
Optimism often comes with vague ideas. In a company conference call whose transcript is published online, Starbucks’ executive chairman Howard Schultz reportedly said he does not “believe that Bitcoin is going to be a currency today or in the future,” clarifying that he was, instead, “talking about the new technology of blockchain and the possibility of what could happen not in the near term.”
While Schultz expressed confidence in what blockchain technology could offer to commercial establishments such as Starbucks, he is also wary because of the legacy Bitcoin or SegWit1x’s (BTC) volatility in terms of its current position as a digital asset. Despite this, Schultz said he “personally believe(s) that there is going to be one or a few legitimate, trusted digital currencies off of the blockchain technology.”
Schultz’ opinion that Bitcoin isn’t in a position to establish itself as a legitimate currency is correct, except that it’s a generalized statement. Bitcoin, or what’s left of the SegWit chain, does not represent all cryptocurrencies.
For micro-payments there are cryptocurrencies like Bitcoin Cash designed to make quick, low-cost transactions over a securely connected network. Buying a $3 cup of coffee shouldn’t rake in ten times the same amount in processing fees for a transaction that would take about half an hour (two blocks mined after the transaction order). This is the case with BTC, a highly-congested cryptocurrency network which relies on a single corporate-controlled development team.
In a recent interview, CEO Kevin Johnson talked about Starbuck’s first cashless store located in downtown Seattle, noting that both payment platforms and payments are constantly evolving. The giant coffee chain just might be ahead of its competitors in the race to adopt major cryptocurrencies such as Bitcoin Cash for in-store payments.
Schultz offered a criteria for what would constitute a cryptocurrency’s success in the mainstream, saying that it will have to “be legitimatized by a brand in a brick-and-mortar environment, where the consumer has trust and confidence in the company that is providing the transaction.”
As a global brand, Starbucks’ statements and attitude towards cryptocurrencies in general will shape consumer behavior for years to come. Starbucks’ unique market position and commodity infrastructure is critical because if it adopts a certain cryptocurrency in the near future, it would mean legitimacy for that cryptocurrency. And if they follow the footsteps of Kodak and make their own cryptocurrency, it would influence their consumers towards trusting cryptocurrencies and/or blockchain technology.
At the moment, Bitcoin Cash is the best and cheapest way of buying a cup of coffee through a cryptocurrency. Here’s a meme from Reddit that illustrates its features:
Note: Tokens in the SegWit chain are referred to as SegWit1X (BTC) and SegWit Gold (SWG) and are no longer Bitcoin. Bitcoin Cash (BCH) is the only true Bitcoin as intended by the original Satoshi white paper. Bitcoin BCH is the only public block chain that offers safe and cheap microtransactions.
Note: Tokens on the Bitcoin Core (segwit) Chain are Referred to as BTC coins. Bitcoin Satoshi Vision (BSV) is today the only Bitcoin implementation that follows Satoshi Nakamoto’s original whitepaper for Peer to Peer Electronic Cash. Bitcoin BSV is the only major public blockchain that maintains the original vision for Bitcoin as fast, frictionless, electronic cash.
Business 4 hours ago
Swiss executive government wants laws more suited to blockchain
The Swiss Federal Council believes that the country’s laws could be better adapted for integrating blockchain. In its report, ‘Legal basis for distributed ledger technology and blockchain in Switzerland,’ the council said that the existing ...
Business 5 hours ago
2 crypto investment projects face 90-day suspension in Italy
For precautionary reasons, Italian securities regulator Commissione Nazionale per le Società e la Borsa (CONSOB) has suspended two projects that were reportedly offering fraudulent crypto investment schemes in the country. Effective Dec. 12, Bitsurge Token ...
Business 13 hours ago
France: AMF blocks four more crypto firms
The Autorité des marchés financiers (AMF), the financial authority in France, warned the public against unauthorized investment offerings in the country. According to the announcement, the financial authority stated that they had blacklisted four more ...